Michael Carroll

Michael built his career across some of Australia's leading brands: Foxtel, Microsoft Australia, Ampol, and AMP Bank. He's spent years growing audiences and finding smarter ways to build brand equity.

A defining moment: winning a gold Promax award for the social media campaign that launched Game of Thrones Season 4. Then real estate called, and he hasn't looked back.

What drew him was the strategic complexity. Every home needs a different story, every campaign requires a fresh angle. But it's equally about positioning, market dynamics, and database growth.

That intersection of creative strategy and data-driven execution is where he operates best.
Now, as Head of Marketing, he's focused on leveraging AI technology to redefine what's possible in real estate marketing and push the industry forward.